"Creative Business Culture - Expanding Horizons"

Jack Thomas

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Normal 0 false false false EN-IN X-NONE X-NONE Storytelling Creates an Impression of Authenticity Storytelling, when used as a means to promote a brand, can create a sense of authenticity. According to the founder of Narrative Leadership Associates, Geoff Mead, a company must be authentic. It must be based in reality. Accordingly, stories include clear, specific events. They are narratives that shift towards explanations, generalities, and abstractions. Storytelling for branding can stimulate people’s emotions. The Effectiveness of Storytelling to Different Brand Marketers Coupled with a powerful tool such as Spiel, a leading explainer animation company, you can use storytelling to drive your target audience to your brand effectively. ● The New Covent Garden Soup Co One of the most famous brand marketers who used storytelling is John Stapleton. Stapleton was one of ... (more)